This collaboration – as we have already seen so far this season - will elevate the fan experience with cutting-edge in-stadium lighting, big screen video production, special effects, audio services, LED signage, and dynamic entertainment before, during, and after games. Brightside will also continue to manage pre-production planning, transport, and logistics, ensuring every home game is a world-class event.
As part of the agreement, Brightside is again the Official Sports Presentation and Event Partner of the Perth Lynx, with branding featured across multiple assets including the team’s shorts, courtside LED signage, and Perth Lynx’s digital platforms. The partnership also includes media amplification through SEN’s broadcast network, reinforcing Brightside’s commitment to supporting elite women’s basketball in Western Australia.
Perth Lynx General Manager, Chris Earl, said he was excited to welcome Brightside to the new era of the Lynx.
“We’re excited to continue to have Brightside Live play a critical role amongst the Perth Lynx family. Their expertise in sports presentation will transform the game-day experience for our fans and players in our new full-time home venue at Perth HPC, creating an atmosphere that truly showcases the energy and passion of the WNBL. This partnership is about raising the bar for entertainment and engagement at every home game.”
Meanwhile, Shanita Thomas, Head of Sports Presentation at Brightside Live, added;
“Continuing to partner with Perth Lynx is an incredible opportunity to support women's sport in WA, as we bring our event production capabilities to one of the most exciting teams in the WNBL. We’re looking forward to delivering unforgettable experiences for fans and helping create a vibrant, electric atmosphere at Perth HPC.”
The Lynx next home game at Perth HPC is on Tuesday 23 December against the Canberra Capitals, with tip-off at 7pm.
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