This exciting partnership will see both brands feature prominently across Perth Lynx game day and team assets, enhancing the fan experience while supporting elite women’s basketball in Western Australia.
As part of the two-season partnership, Metro Petroleum branding will appear on the Perth Lynx home uniforms, while Mr Whippy branding will feature in the same position on away uniforms, including finals. Fans can also expect to see the brands amplified via LED exposure at home games, basket signage at both ends of the court, and Mr Whippy activations on match days and fan days.
It’s a partnership that will be seen across many touchpoints, including player activations and alignment not only in Western Australia, but also on the East Coast when the team is on the road.
Perth Lynx General Manager, Chris Earl, said he was thrilled to welcome Metro Petroleum and Mr Whippy to the Perth Lynx family.
“We’re thrilled to partner with Metro Petroleum and Mr Whippy for the next two seasons. Their commitment to supporting women’s basketball and creating memorable experiences for fans aligns with our vision for the Perth Lynx. This partnership will bring added colour and excitement to game days while strengthening our connection with the community.”
Elie Dib, the National Retail Manager from Metro Petroleum, added;
“Joining forces with the Perth Lynx is an incredible opportunity for us to engage with fans and support the growth of women’s sport. We’re excited to bring our brands to life through activations and game-day experiences that will make every Lynx home game even more special.”
