The partnership brings together two community-focused organisations that share a commitment to teamwork, excellence and creating positive experiences for communities across Western Australia.
Beaumont Tiles will have a strong presence across Perth Lynx home games and digital channels, connecting the brand with fans through courtside visibility, digital content and engaging game day experiences.
A feature of the partnership will be the Official Beaumont Tiles Pre-Game Court Walk, giving supporters the opportunity to get closer to the action as players take to the court, complete their pre-game warm-up and prepare for tip-off.
Fan engagement will continue throughout the game, with activations such as the Beaumont Tiles Dance Cam bringing the brand into the heart of the game day atmosphere.
Beyond the court, the partnership will create opportunities for Beaumont Tiles to build relationships with customers and business contacts through corporate hospitality, business networking and player appearances, sharing memorable moments while strengthening Beaumont Tiles’ connection with basketball fans and communities across Western Australia.
Perth Lynx General Manager, Chris Earl, said the partnership reflected the importance of aligning with organisations that share the club's values and commitment to the community.
"We are delighted to welcome Beaumont Tiles to the Perth Lynx family and are excited to begin this partnership together," Earl said.
"Beaumont Tiles is a highly respected Australian brand with a strong focus on community, making them a natural fit for our club and everything we stand for.
"Our partners play a critical role in helping us create memorable experiences for our members and fans. From visible courtside branding to engaging game day activations, including the Beaumont Tiles Pre-Game Court Walk, this partnership will add to the experience for our supporters while strengthening our connections with the business community."
Sonia Bettega, Beaumont Tiles’ General Manager Retail, said the company was proud to support the Perth Lynx and women's sport in Western Australia.
"Beaumont Tiles has a long history of supporting local communities and we're proud to partner with an organisation that shares those values.
"The Perth Lynx have built a strong connection with basketball fans across Western Australia and continue to play an important role in growing women's sport and inspiring the next generation.
"We're looking forward to connecting with Lynx supporters and our Trade Mates through a range of game day experiences, digital initiatives and player engagement opportunities throughout the season."
The Lynx will commence their WNBL27 campaign on this Saturday, October 17, at Perth High Performance Centre when they host reigning champions, Townsville Fire, in a Grand Final rematch.
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