The renewed partnership reinforces a shared commitment to supporting the development and visibility of elite women's sport and female athletes, creating opportunities for young people, engaging communities across Western Australia and delivering opportunities both on and off the court.
As Principal Partner, Northern Star will significantly expand its involvement in delivering meaningful community outcomes through accessible programs, partnerships and outreach initiatives connected to the Perth Lynx, while maintaining a presence across the club’s playing and training apparel.
A key feature of the renewed agreement is Northern Star's continued support of the club's now annual Kalgoorlie-Boulder pre-season tour as the trip’s Official Presenting Partner. The tour will once again bring elite women's basketball to regional Western Australia through two pre-season games, school visits, basketball clinics and a range of community engagement activities throughout the Goldfields region.
Northern Star will also continue to support our athletes, aiding the team’s recovery facility, the Northern Star Recovery Bay. Providing athletes with access to elite recovery resources including ice baths, a recovery lounge area, recovery boots and fascia massage guns, Northern Star continue to show genuine care for the high performance needs of our athletes.
The partnership further strengthens the club's commitment to grassroots participation through the Lynx in Schools Program, presented by Northern Star. Available to primary and secondary schools across Western Australia, the program will deliver basketball skills clinics and basketball-based physical education resources through Perth Lynx coaching staff, while also incorporating sessions focused on resilience, goal setting and education beyond sport.
Northern Star will additionally become the Presenting Partner of Lynx TV, the club's premium weekly basketball program produced in partnership with Sports Entertainment Network (SEN). The program will feature integrated weekly WNBL coverage and a dedicated segment highlighting the company's community initiatives and positive impact across Western Australia.
Perth Lynx General Manager, Chris Earl, said the renewed agreement represents a significant milestone for the club.
"Northern Star has been an incredible supporter of the Perth Lynx and women's basketball, and we're delighted to extend this partnership for a further four years.
"What makes this relationship so valuable is that it extends far beyond traditional sponsorship. Together, we're investing in programs that create genuine impact across Western Australia, from regional communities and schools to the wellbeing and development of our athletes.
"The continued support of initiatives such as the Kalgoorlie-Boulder pre-season tour, Lynx in Schools and the Northern Star Recovery Bay demonstrates a shared commitment to growing the game, supporting our athletes and inspiring the next generation."
Perth Lynx Co-Owners Christian Hauff and Jodi Millhahn said Northern Star's commitment aligns strongly with the club's long-term vision.
"Northern Star shares our belief that sport has the power to create lasting social and community impact.
"This partnership is built on aligned values and a collective desire to create opportunities for young people, support regional communities and provide elite environments for female athletes to thrive.
"We are excited to continue building on the strong foundations we've established together and look forward to delivering even greater outcomes for Western Australian basketball over the next four years."
Northern Star Joint Company Secretary, Joanne McDonald, said the company was proud to continue its support of the Perth Lynx.
"Our partnership with the Perth Lynx reflects our commitment to investing in initiatives that inspire participation, leadership and achievement, and create opportunities for people across Western Australia.
“Through programs such as the Kalgoorlie-Boulder pre-season tour, Lynx in Schools and community outreach initiatives, we are helping connect regional Western Australians with elite women’s sport while supporting positive health, education and wellbeing outcomes.
“The Perth Lynx share our belief in the value of long-term partnerships, and we are proud to continue supporting a program that strengthens connections and delivers lasting benefits both on and off the court."
The Lynx will get their WNBL27 campaign underway on October 17 at Perth High Performance Centre when they take on reigning Champions, the Townsville Fire, in a Grand Final rematch.
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